BedfordBID Businesses: Add your offers!
Thanks to a bright idea from BID business MacMillan Hair and following feedback with both customers and businesses, BedfordBID has replaced the Reward Card loyalty scheme with a website where businesses based within Bedford’s business improvement district can advertise their special offers and customers can find all the best deals from Bedford town centre in one place. The recently redesigned Love Bedford website has gone from strength to strength so a dedicated link has now been created for businesses to ‘post’ current offers.
How does it work?
Businesses can add their own artwork and be in control of advertising their own offers. Each participating business will be given an account to update or change offers at any time. The offers will automatically be removed at the expiry date you choose. The template will be simple so all you need to do is add your own artwork and any text. BedfordBID will monitor.
Unlike the Reward Card, you will not need to produce a tailor made offer, this is effectively to let customers know about any of your current offers.
BedfordBID will be tracking the level of visits to the website and collating new customer contact details; however we ask that businesses should monitor redemptions as we will be asking for your regular feedback on success.
The initiative will be launched in time for Mother’s Day using local press, social media, direct marketing, town guide app and our website at the end of February.
Customers will be kept informed of the latest offers by email. For occasions like Valentines / Mother’s Day / Easter etc we will run local media advertising directing people to the website which will also heighten its visibility to a wider audience.
What do I do next?
- Contact BedfordBID on 01234 404500 or email firstname.lastname@example.org to get login details for your business
- Add text, images and offer information to a simple template
- Offers will be approved to go live by a member of the Love Bedford team
- This website is for publicising special offers from BedfordBID businesses, so please make sure you get the most you can from this website by publishing offers that will help to entice visitors to your business